Creation Myth

Once upon a time, in a galaxy called Hollywood, a deli/market was born that aimed to provide healthy and hearty, soul-satisfying food which was better for personal, community and planetary health. This eco-convenience store is called Locali Conscious Convenience. Now a beloved food spot in Los Angeles, it churns out some of the tastiest soups, salads, smoothies and sandwiches, this side of the Mississippi. Through compassionate and present customer service, an addictive menu, and a principled business model, Locali has become a nest to a beautiful and sundry array of regulars who enjoy the shameless affection lathered on the culinary offering.

Due to Locali's bottle rocket success, it was only a matter of time before her brazen, little sister tried to get in on the mix. Localita saw an opportunity in DTLA to spread the wanton happiness. Street smart, yet unworldly vulnerable, in a moment of weakness, Localita reached out to the one party she knew could support her food-based mildly subversive antics. The Badasserie, rogue home of the perversely delicious Baaadasss Breakfast Sandwich (and his ne'er-do-well, yet equally scrumptious second cousins) was approached for casually monogamous partnership.

Localita & The Badasserie married in a gunnery off the coast of Monte Carlo with only two witnesses and gin-soaked sea captain as the officiant. After a brief honeymoon, it was time to get to business. They found a beguiling location in the city's action-packed Fashion District. It was essentially a hole in the wall with all the potential glory and risk holes in walls tend to provide. Always up for a challenge, The Badasserie convinced Localita they should give birth to the world's smallest quick service restaurant in the space. Predisposed to a fear of clown cars and yet, possessing a desire to pack her shop with as many edible goodies as possible, Localita lamented to The Badasserie about their lilliputian quarters. He smoothly replied, "Honey, We're so badass, we don't need to be big." And thus, their first fight was narrowly averted. Their make up sealed with a handshake. This, after all, is a marriage of convenience.